The Boarding Pass invites fans to attend 10 games (eight regular season; two preseason) in varying seat locations for the 2017 season.
Here’s how it works: using the Jets mobile app, Boarding Pass holders find out their seat locations two hours before game time. They have no control over where they sit. The surprise is part of the appeal.
As season ticket holders, Boarding Pass holders are also eligible for the Jets Rewards program that allows fans to have dinner with Jets legends like Joe Namath or fly on the team charter.
Millennials are on their phones all the time anyway, said Jets president Neil Glat. Boarding Pass is a smart way to appeal to fans who might like the novelty and surprise of sitting in different seats on any given Sunday.
“Some games you’ll be upstairs, some game you’ll be downstairs, some games you’ll be in a club,” promised Glat here at MetLife Stadium’s Toyota Club, where the Jets held their second annual “upfront” presenting news ticket plans, food offerings and customer experiences.